One of our core principles is that we are methodology agnostic. We are not here to sell you a particular methodology – we are here to identify and manage the use of the right methodology to meet your research objectives. Key methodologies available include …

An immersive tool to measure at-fixture behaviour via a high quality online platform, with an integrated survey capability to capture shopper responses and attitudes

The gold-standard for understanding all the mechanics of in-store at-fixture shopper behaviour. Unobtrusively capturing robust data andevidence of real-life shopper experiences

A mobile and versatile tool for understanding in-store and online behaviour, taking what shoppers see and engage with to understand and measure store or website layout, merchandising and/or POS campaigns

Fast, robust and global. The go-to methodology to understand shopper behaviour and attitude where a large, disparate and/or hard to reach shopper sample is required

The blueprint for a quantitative exploration of behaviour and attitude in-the-moment – often combined with in-store observations to blend what the shoppers says, with what the shopper does

The flexible, cost-effective and trusted technique to capture a robust read on the key in-store behavioural mechanics in-the-moment at the point-of-purchase

Combining in-depth one-to-one qualitative discussion with the real-life in-store environment to explore deep or more sub-conscious shopper behaviour, attitude and response

The go-to methodology to unpick more complex shopper questions, using the group dynamic to identify patterns of behaviour, understanding and attitude towards key shopper subjects