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    • Home
    • What we stand for
    • What we do
    • Our Toolkit
    • Meet the team
    • Contact Us
  • Home
  • What we stand for
  • What we do
  • Our Toolkit
  • Meet the team
  • Contact Us

Our Toolkit

One of our core principles is that we are methodology agnostic. We are not here to sell you a particular methodology – we are here to identify and manage the use of the right methodology to meet your research objectives. Key methodologies available include … 

Advanced Technologies

Virtual Reality

Virtual Reality

Virtual Reality

An immersive tool to measure at-fixture behaviour via a high quality online platform, with an integrated survey capability to capture shopper responses and attitudes

Filming

Virtual Reality

Virtual Reality

The gold-standard for understanding all the mechanics of in-store at-fixture shopper behaviour. Unobtrusively capturing robust data andevidence of real-life shopper experiences  

Eye Tracking

Virtual Reality

Online Surveys

A mobile and versatile tool for understanding in-store and online behaviour, taking what shoppers see and engage with to understand and measure store or website layout, merchandising and/or POS campaigns 

Online Surveys

Virtual Reality

Online Surveys

Fast, robust and global. The go-to methodology to understand shopper behaviour and attitude where a large, disparate and/or hard to reach shopper sample is required  

Traditional Methodologies

In-store Surveys

Accompanied Shopping Trips

In-store Observations

The blueprint for a quantitative exploration of behaviour and attitude in-the-moment – often combined with in-store observations to blend what the shoppers says, with what the shopper does 

In-store Observations

Accompanied Shopping Trips

In-store Observations

The flexible, cost-effective and trusted technique to capture a robust read on the key in-store behavioural mechanics in-the-moment at the point-of-purchase  

Accompanied Shopping Trips

Accompanied Shopping Trips

Accompanied Shopping Trips

Combining in-depth one-to-one qualitative discussion with the real-life in-store environment to explore deep or more sub-conscious shopper behaviour, attitude and response  

Focus Groups

Accompanied Shopping Trips

Accompanied Shopping Trips

The go-to methodology to unpick more complex shopper questions, using the group dynamic to identify patterns of behaviour, understanding and attitude towards key shopper subjects  

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