Behavioural Shopper Insight

Green Shoots Research

Empowering you to create better retail experiences by unlocking the path to purchase

What we stand for

Our vision is to un-earth precious green shoots of growth for you, by delivering robust, targeted, engaging shopper research and insights that drive action.

What we do

At Green Shoots, we conduct rigorous research to generate leading edge shopper insights. We can help you embed these insights internally with colleagues and externally with customers.

Meet the team

Green Shoots Research is a director-led business, created by 4 of the most experienced shopper insight professionals in the UK.

Green Shoots Reporting

Green Shoots Reporting provides you with cost-effective shopper insight and data, via off-the-shelf reports and accompanied datasets

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News and blog


Really inspiring and very eye opening insights. An extremely thorough exercise which will give us some fantastic areas to focus our efforts on.
Brand Director
It is incredibly exciting to have some deep insight into the category to fuel our growth plans across three big channels.
Head of Category
Green Shoots really “get” our business and the objectives of the research. They look at the piece of work through the lens of what both ourselves and the retailer are trying to achieve.
Category Leadership Controller
Overall I thought it was a fantastic piece of work. Green Shoots pitched the presentation at exactly the right level of detail. I like their style – a good mix of professional but friendly and approachable.
Sales Deployment Leader
Green Shoots were fantastic to work with! They helped guide and support us on our journey to deepening our shopper understanding to support three category strategies.
Insight Manager – Major FMCG Manufacturer
My internal clients were delighted. Best insight into our category yet! This was the first time I have used Green Shoots Research and it won’t be the last.
Senior Global Shopper & Trade Insights Manager
Thank you to the Green Shoots team; you gave us some really good insights to use in the workshop. I know deadlines were tight and money scarce but we really appreciated your 'can do' attitude & flexibility.
Partner, Global Consulting Firm

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