What we do

At Green Shoots, we conduct rigorous research to generate leading edge shopper insights. We can help you embed these insights internally with colleagues and externally with customers.


Really inspiring and very eye opening insights. An extremely thorough exercise which will give us some fantastic areas to focus our efforts on.
Brand Director
It is incredibly exciting to have some deep insight into the category to fuel our growth plans across three big channels.
Head of Category
Green Shoots really “get” our business and the objectives of the research. They look at the piece of work through the lens of what both ourselves and the retailer are trying to achieve.
Category Leadership Controller
Overall I thought it was a fantastic piece of work. Green Shoots pitched the presentation at exactly the right level of detail. I like their style – a good mix of professional but friendly and approachable.
Sales Deployment Leader
Green Shoots were fantastic to work with! They helped guide and support us on our journey to deepening our shopper understanding to support three category strategies.
Insight Manager – Major FMCG Manufacturer
My internal clients were delighted. Best insight into our category yet! This was the first time I have used Green Shoots Research and it won’t be the last.
Senior Global Shopper & Trade Insights Manager
Thank you to the Green Shoots team; you gave us some really good insights to use in the workshop. I know deadlines were tight and money scarce but we really appreciated your 'can do' attitude & flexibility.
Partner, Global Consulting Firm

Our Golden Rules

At Green Shoots Research we believe there are three golden rules when designing an effective shopper research solution: Observe, Get Close, Get Clever

Observe – unobtrusively observe shoppers where possible to capture unbiased behaviour

Get Close – get as close to the point of purchase as possible to ensure the shopping experience is fresh or ideally still active

Get Clever – combine implicit and explicit research tools and techniques to fully understand the drivers of behaviour

We ensure the project design, tailored for the unique needs of every project, adheres to these golden rules. Our research tools and capabilities cover behavioural, immersive, implicit, indirect and direct techniques, and through a carefully considered blend of these techniques we offer the optimum solution to meet your research and business objectives


Studying behaviour allows us to see what shoppers actually do in a shopping environment, rather than what they claim to do.  Observed behaviour is completely objective and gives us a true reality of what is happening in-store

Behavioural techniques include: Video based filmed observations and in-person observations


Context is everything when it comes to shopper research.  Sights, sounds, smells and how we are feeling at the time all impact on what and how we buy.  Replicating buying context as closely as possible is crucial to get true and powerful shopper insights

Immersive techniques include: Virtual reality, hall and shelf tests, and shopalong activities


As the majority of our decisions are made in the sub-conscious, shoppers can’t accurately articulate what drives their behaviour.  Implicit research techniques help us to measure the underlying responses that we are not often fully conscious of

Implicit techniques include: Eye tracking, implicit reaction tests and more advanced neuroscience methodologies


Questioning shoppers is often valuable and practical, as long as questions are asked in the right way.  Using indirect and affirmation questioning allows us to get beyond the direct rational response, ensuring we get realistic and useful answers

Indirect techniques include: Quantitative statistical methodologies and qualitative skills such as regressive storytelling and projective techniques


System 1 and 2 don’t work in isolation, so it is still important to gauge some system 2 responses to our shopper activity.  Direct questions are also necessary for generating background information around demographics and mission where we don’t have panel data

Direct techniques include: In-person surveys, online / mobile surveys and focus groups

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