What we do
At Green Shoots, we conduct rigorous research to generate leading edge shopper insights. We can help you embed these insights internally with colleagues and externally with customers.
Shopping is a journey; beginning with a need and ending with a purchase. Our offer covers all key stages across this path – including pre-shop drivers, missions, occasions, macro shopping trends, shop navigation, category decision making, barriers and triggers and brand context (POS, pack and promotions).
Shopping behaviour will vary from channel to channel. Our
research can cover the relationships between channels as well
as the key behaviours within each one.
More specifically we can:
- Research in any retail space – online or in-store covering
everything from supermarkets to airports
- Access online, virtual, in-store and mobile research platforms
- Utilise different technologies including eye tracking and filming
- Provide a mixture of qualitative, quantitative and
- Tailor all research programmes to your specific needs
Workshops and Immersions
Implementing shopper insight is not easy! As well as embedding it within your own business; you also need to convince your retailers to change their strategy too.
Green Shoots helps with this process through running workshops & shopper immersion sessions to maximise the ROI of your insights.
Testing insight-led solutions is vital to prove the value or otherwise of shopper initiatives.
At Green Shoots, we design a programme with KPI’s that are relevant to what you are trying to test; whether that be merchandising, POS or packaging.
We have access to online, in-store and virtual testing platforms, and will utilise the most relevant platform for your business needs.
Targeting Shoppers to Drive Growth
Inspired by the work of Byron Sharp, Green Shoots are introducing a brand new approach to shopper research that changes the way brands understand and target shoppers for growth.
Green Shoots are the first shopper research agency in the world to adopt Purchase Outcomes™ and are implementing the concept across our portfolio of solutions. We believe this marks a significant breakthrough in the way we approach understanding shopper behaviours, and will change the way brands target shoppers to drive growth.
Purchase Outcomes™ consider every purchase in the context of a shopper’s previous purchasing and identifies First, Repertoire and Regular Purchases separately for categories, sectors, brands and retailers.
Our research shows that:
- First Purchases drive growth.
- First Purchases are very different in terms of product, mission, behaviour and purchase influences.
The Purchase Outcomes™ concept has been inspired by the work of Byron Sharp and How Brands Grow. We place Sharp’s laws of growth at the front of mind when trying to understand and influence shopper behaviour. Key to our new approach is that we focus on shopper purchases rather than shoppers.
This enables brands to:
- Target the purchases that drive growth
- Understand how these purchases are different
- Influence these purchases effectively
For more details contact us
Green Shoots are working in partnership with Barry Lemmon on Purchase Outcomes, Founder of First Purchase Research.