Observing shoppers through technology
In our last blog, we talked about manual vs. technology-based observations. As technology has moved…
News and blog
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In-person vs. technology-based observations
Following on from our last blog which talked about the use of eye tracking technology,…
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The Power of Eye Tracking
We’ve talked in general about technology application for shopper research in our previous blogs, so…
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The Decision Tree Dichotomy
If we were to play word bingo when it comes to shopper research briefs, the…
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2 steps to unlock category conversion
I have a three year old son and a one year old daughter that both…
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Is Virtual the answer?
In our last blog, we talked about the growth of new technologies in shopper research.…
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Using technology for shopper research
Technology – isn’t it amazing to think of the advancements that have been made even…
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Driving the success of Discounters
Who can remember life before Discounters? You will have been living in a vacuum if…