The Power of Eye Tracking Shoppers
You may have seen our recent video (link here) which talked about the importance of understanding system…
News and blog
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Taking a leaf out of the Garden Centre – creating a retail experience for your shoppers
Who remembers going to garden centres and farm shops in the 80’s when they were…
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Breaking up is hard to do – should you be brand blocking at-fixture?
Achieving a large impactful block of my brand on fixture appears to be the aspiration…
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Open your eyes to what shoppers really see
The concept of ‘System One’ thinking is well established in shopper insight. Shopping is not…
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Confused about confusion?
Whilst on my way to the nursery pick up recently, I had a few minutes…
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The paradox of choice
Like most of the nation, I’ve truly embraced café culture! I visited a local Starbucks…
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Standing Out
I’m sure many of us have the guilty pleasure of watching the reality TV talent…
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Don’t be afraid of grab and go shoppers
Having been on holiday recently, I was most annoyed by having to spend an hour…