Meet the team

Green Shoots Research is a director-led business, created by 4 of the most experienced shopper insight professionals in the UK.

Each member of Green Shoots Research senior team started their shopper insight careers around 20 years ago at ID Magasin, the pioneer in behaviour based shopper research.

Over the last 2 decades we have blended the use of cutting-edge and traditional research techniques to better understand shopper behaviour. Our research experience and knowledge spans across a huge mix of markets, sectors, channels and categories, and we bring this experience and understanding of the shopper into everything we do.