{"version":"https://jsonfeed.org/version/1","title":"Green Shoots Research Website","home_page_url":"https://greenshootsresearch.com","description":"Green Shoots Research Website","author":{"name":"Green Shoots Research Website"},"items":[{"id":"https://greenshootsresearch.com/f/open-your-eyes-to-what-shoppers-really-see","html_content":"

The concept of ‘System One’ thinking is well established in shopper insight. Shopping is not rational, and many of the decisions that are made, are done so in the sub conscious.

","url":"https://greenshootsresearch.com/f/open-your-eyes-to-what-shoppers-really-see","title":"Open your eyes to what shoppers really see ","summary":"The concept of ‘System One’ thinking is well established in shopper insight. Shopping is not rational, and many of the decisions that are made, are done so in the sub conscious.","date_modified":"2026-02-16T12:20:44Z"},{"id":"https://greenshootsresearch.com/f/breaking-up-is-hard-to-do-%E2%80%93-should-you-be-brand-blocking","html_content":"

Achieving a large impactful block of my brand on fixture appears to be the aspiration of many a Brand Manager, but unless you are the signpost brand in a category it is most likely the worst thing you can do.

","url":"https://greenshootsresearch.com/f/breaking-up-is-hard-to-do-%E2%80%93-should-you-be-brand-blocking","title":"Breaking up is hard to do – should you be brand blocking? ","summary":"Achieving a large impactful block of my brand on fixture appears to be the aspiration of many a Brand Manager, but unless you are the signpost brand in a category it is most likely the worst thing you can do.","date_modified":"2026-02-16T12:19:00Z"},{"id":"https://greenshootsresearch.com/f/taking-a-leaf-out-of-garden-centres","html_content":"

Creating a retail experience for your shoppers.

","url":"https://greenshootsresearch.com/f/taking-a-leaf-out-of-garden-centres","title":"Taking a leaf out of Garden Centres ","summary":"Creating a retail experience for your shoppers.","date_modified":"2026-02-16T12:17:14Z"},{"id":"https://greenshootsresearch.com/f/confused-about-confusion","html_content":"

Whilst on my way to the nursery pick up recently, I had a few minutes spare, so I popped into our local supermarket to pick up some milk and bread....\"popped in\" being the operative words! I weighed up the benefits of sh...

","url":"https://greenshootsresearch.com/f/confused-about-confusion","title":"Confused about confusion ","summary":"Whilst on my way to the nursery pick up recently, I had a few minutes spare, so I popped into our local supermarket to pick up some milk and bread....\"popped in\" being the operative words! I weighed up the benefits of sh...","date_modified":"2026-02-16T12:08:33Z"},{"id":"https://greenshootsresearch.com/f/the-paradox-of-choice","html_content":"

Like most of the nation, I’ve truly embraced café culture! I visited a local Starbucks recently, and for the first time, I forced myself to step out of my ‘system one’ behaviour, which is to order a Decaf Cappuccino; som...

","url":"https://greenshootsresearch.com/f/the-paradox-of-choice","title":"The paradox of choice ","summary":"Like most of the nation, I’ve truly embraced café culture! I visited a local Starbucks recently, and for the first time, I forced myself to step out of my ‘system one’ behaviour, which is to order a Decaf Cappuccino; som...","date_modified":"2026-02-16T12:06:30Z"},{"id":"https://greenshootsresearch.com/f/standing-out","html_content":"

I’m sure many of us have the guilty pleasure of watching the reality TV talent shows such as X Factor and Britain’s Got Talent. As these shows have now been running for so many years, standing out as an artist has become...

","url":"https://greenshootsresearch.com/f/standing-out","title":"Standing out ","summary":"I’m sure many of us have the guilty pleasure of watching the reality TV talent shows such as X Factor and Britain’s Got Talent. As these shows have now been running for so many years, standing out as an artist has become...","date_modified":"2026-02-16T12:04:29Z"},{"id":"https://greenshootsresearch.com/f/don%E2%80%99t-be-afraid-of-grab-and-go-shoppers","html_content":"

Having been on holiday recently, I was most annoyed by having to spend an hour queuing to check my bags in. This ‘dead’ time resulted in me feeling frustrated and prevented me from indulging in some duty free shopping wh...

","url":"https://greenshootsresearch.com/f/don%E2%80%99t-be-afraid-of-grab-and-go-shoppers","title":"Don’t be afraid of grab and go shoppers ","summary":"Having been on holiday recently, I was most annoyed by having to spend an hour queuing to check my bags in. This ‘dead’ time resulted in me feeling frustrated and prevented me from indulging in some duty free shopping wh...","date_modified":"2026-02-16T12:02:55Z"},{"id":"https://greenshootsresearch.com/f/observing-shoppers-through-technology","html_content":"

In our last blog, we talked about manual vs. technology-based observations. As technology has moved on, so have the number of technology-based observation options available. There is no right or wrong technology to use, ...

","url":"https://greenshootsresearch.com/f/observing-shoppers-through-technology","title":"Observing shoppers through technology ","summary":"In our last blog, we talked about manual vs. technology-based observations. As technology has moved on, so have the number of technology-based observation options available. There is no right or wrong technology to use, ...","date_modified":"2026-02-16T11:58:12Z"},{"id":"https://greenshootsresearch.com/f/in-person-vs-technology-based-observations","html_content":"

Following on from our last blog which talked about the use of eye tracking technology, we will now focus on the use of observational technology for shopper insight.

","url":"https://greenshootsresearch.com/f/in-person-vs-technology-based-observations","title":"In-person vs. technology-based observations ","summary":"Following on from our last blog which talked about the use of eye tracking technology, we will now focus on the use of observational technology for shopper insight.","date_modified":"2026-02-16T11:55:54Z"},{"id":"https://greenshootsresearch.com/f/the-power-of-eye-tracking","html_content":"

We have talked in general about technology application for shopper research in our previous blogs, so we now want to focus on how to apply some of the specific technologies to shopper research. Today we will concentrate ...

","url":"https://greenshootsresearch.com/f/the-power-of-eye-tracking","title":"The power of eye tracking ","summary":"We have talked in general about technology application for shopper research in our previous blogs, so we now want to focus on how to apply some of the specific technologies to shopper research. Today we will concentrate ...","date_modified":"2026-02-16T11:54:13Z"},{"id":"https://greenshootsresearch.com/f/the-decision-tree-dichotomy","html_content":"

If we were to play word bingo when it comes to shopper research briefs, the most commonly used words that appear time and time again are…. (1) decision, and (2) trees! Getting to a decision tree seems to be the Holy Grai...

","url":"https://greenshootsresearch.com/f/the-decision-tree-dichotomy","title":"The decision tree dichotomy ","summary":"If we were to play word bingo when it comes to shopper research briefs, the most commonly used words that appear time and time again are…. (1) decision, and (2) trees! Getting to a decision tree seems to be the Holy Grai...","date_modified":"2026-02-16T11:51:57Z"},{"id":"https://greenshootsresearch.com/f/using-technology-for-shopper-research","html_content":"

Technology – isn’t it amazing to think of the advancements that have been made even in our lifetimes. There have also been some amazing technological advancements when it comes to how we research shoppers. We are no long...

","url":"https://greenshootsresearch.com/f/using-technology-for-shopper-research","title":"Using technology for shopper research ","summary":"Technology – isn’t it amazing to think of the advancements that have been made even in our lifetimes. There have also been some amazing technological advancements when it comes to how we research shoppers. We are no long...","date_modified":"2026-02-16T11:49:17Z"},{"id":"https://greenshootsresearch.com/f/2-steps-to-unlock-category-conversion","html_content":"

I have a three year old son and a one year old daughter that both attend nursery. As such, I seem to spend a great deal of time in the waiting room of our local doctor’s surgery! One recent visit, after this weeks bout o...

","url":"https://greenshootsresearch.com/f/2-steps-to-unlock-category-conversion","title":"2 steps to unlock category conversion ","summary":"I have a three year old son and a one year old daughter that both attend nursery. As such, I seem to spend a great deal of time in the waiting room of our local doctor’s surgery! One recent visit, after this weeks bout o...","date_modified":"2026-02-16T11:39:52Z"},{"id":"https://greenshootsresearch.com/f/is-virtual-the-answer-to-all-your-shopper-questions","html_content":"

In our last blog, we talked about the growth of new technologies in shopper research. We explained how we can ensure we use new technology and traditional methodologies in the right place at the right time by judging the...

","url":"https://greenshootsresearch.com/f/is-virtual-the-answer-to-all-your-shopper-questions","title":"Is virtual the answer to all your shopper questions? ","summary":"In our last blog, we talked about the growth of new technologies in shopper research. We explained how we can ensure we use new technology and traditional methodologies in the right place at the right time by judging the...","date_modified":"2026-02-11T15:07:32Z"},{"id":"https://greenshootsresearch.com/f/driving-the-success-of-discounters","html_content":"

Who can remember life before Discounters?

","url":"https://greenshootsresearch.com/f/driving-the-success-of-discounters","title":"Driving the success of discounters ","summary":"Who can remember life before Discounters?","date_modified":"2026-02-11T14:50:07Z"},{"id":"https://greenshootsresearch.com/f/breaking-the-promotional-habit","html_content":"

No matter how much we don’t want it to be, price still remains at the top of the shopper agenda. Despite the fact that we are coming out of a period of austerity, the habits that we have picked up during this period are ...

","url":"https://greenshootsresearch.com/f/breaking-the-promotional-habit","title":"Breaking the promotional habit ","summary":"No matter how much we don’t want it to be, price still remains at the top of the shopper agenda. Despite the fact that we are coming out of a period of austerity, the habits that we have picked up during this period are ...","date_modified":"2026-02-11T14:28:38Z"},{"id":"https://greenshootsresearch.com/f/creating-shopper-led-packaging","html_content":"

Packaging is a brand asset owned and controlled by the Marketing function within our organisations; and more often than not, the design and structure of the pack is created with the consumer in mind. However, there is a...

","url":"https://greenshootsresearch.com/f/creating-shopper-led-packaging","title":"Creating shopper-led packaging ","summary":" Packaging is a brand asset owned and controlled by the Marketing function within our organisations; and more often than not, the design and structure of the pack is created with the consumer in mind. However, there is a...","date_modified":"2026-02-11T14:22:30Z"},{"id":"https://greenshootsresearch.com/f/how-to-optimise-gondola-ends","html_content":"

Gondola ends are the most lucrative location in a store for our brands right?

","url":"https://greenshootsresearch.com/f/how-to-optimise-gondola-ends","title":"How to optimise gondola ends ","summary":"Gondola ends are the most lucrative location in a store for our brands right?","date_modified":"2026-02-11T13:35:22Z"},{"id":"https://greenshootsresearch.com/f/how-convenience-stores-are-meeting-shopper-needs","html_content":"

Living in a remote village means I am reliant on our local convenience store, as are many other residents – given the volume of people that are always in there! And it’s not just my village store that is seeing this su...

","url":"https://greenshootsresearch.com/f/how-convenience-stores-are-meeting-shopper-needs","title":"How convenience stores are meeting shopper needs","summary":" Living in a remote village means I am reliant on our local convenience store, as are many other residents – given the volume of people that are always in there! And it’s not just my village store that is seeing this su...","date_modified":"2026-02-11T13:24:56Z"},{"id":"https://greenshootsresearch.com/f/savvy-shopping-tactics","html_content":"

My name is Rob and I am a shameless shopper….

","url":"https://greenshootsresearch.com/f/savvy-shopping-tactics","title":"Savvy shopping tactics ","summary":" My name is Rob and I am a shameless shopper….","date_modified":"2026-02-11T12:12:29Z"},{"id":"https://greenshootsresearch.com/f/overcoming-the-barriers-to-implementing-shopper","html_content":"

There are very few companies who don’t now recognise the importance of the shopper as a business stakeholder; yet despite their importance, a truly shopper focused business culture is still something of a rarity. So why ...

","url":"https://greenshootsresearch.com/f/overcoming-the-barriers-to-implementing-shopper","title":"Overcoming the barriers to implementing shopper","summary":"There are very few companies who don’t now recognise the importance of the shopper as a business stakeholder; yet despite their importance, a truly shopper focused business culture is still something of a rarity. So why ...","date_modified":"2026-02-10T14:09:51Z"}]}